Advocacy at the South Bay Association of REALTORS®

Redondo Beach to lay out the welcome mat for increased tourism with a new marketing district

On August 21, the Redondo Beach City Council will consider establishing a Tourism Marketing District which would promote Redondo Beach as a desirable destination for tourists, meetings and special events.

City Council and staff have worked since December 2017 to come up with a plan for a tourism marketing district. Among other actions, such a district would set up a geographic area, charge assessments to hotels within that area, and promote things like public events, concerts, tourism, retail store support, and city services. The City estimates the district’s annual budget to be $785,000.

City staff anticipates that, as a result of the new tourism marketing district, revenues to the city will increase in the form of transient occupancy taxes (from hotels) and sales taxes from local businesses catering to tourists and visitors. The City Council will complete the planning process on August 21 with a public hearing and vote for final approval.